Crafting Stories, Connecting Hearts
At KnitKart, we believe in the beauty of handmade creations. Each stitch tells a story, each piece carries the warmth of human touch, and every creation represents hours of dedication and artistry.
Our Purpose
Our Mission
To empower Indian crochet artisans by providing them a digital platform that celebrates their craftsmanship, ensures fair compensation, and connects them directly with appreciative customers worldwide.
We strive to preserve traditional crochet techniques while embracing innovation, creating sustainable livelihoods for artisans and delivering exceptional handcrafted products to our customers.
- Provide a platform for artisans to showcase their crochet craftsmanship
- Ensure fair and transparent pricing that benefits creators
- Educate consumers about the value of handmade, sustainable products
- Preserve traditional techniques while embracing modern designs
Our Vision
To be India's leading platform for handcrafted crochet products, where technology and tradition come together to create a thriving ecosystem for artisans and consumers alike.
We envision a future where crochet artistry is widely recognized and valued, where skilled craftspeople can earn dignified livelihoods, and where consumers can easily access unique, sustainable, and meaningful products.
- Create the largest digital marketplace for handcrafted crochet products in India
- Leverage AI to enhance the discovery and creation of crochet designs
- Build a community that values handcrafted quality over mass production
- Establish a globally recognized brand for Indian crochet craftsmanship
Our Story
From a small idea to India's first AI-powered crochet marketplace
The Beginning
KnitKart began with a simple observation: countless talented crochet artisans across India lacked access to markets that appreciated their craftsmanship and would pay them fairly. We witnessed firsthand how these skilled artisans struggled to find customers beyond local markets.
Building the Foundation
After extensive research and consultation with artisans and designers, we developed the concept for KnitKart – a dedicated platform that would bridge the gap between talented creators and appreciative consumers while leveraging technology to enhance the creative process.
Expertise & Vision
Our co-founder brings over 30 years of experience in knitting and crocheting to KnitKart. This deep expertise has shaped our understanding of both the craft's traditions and the challenges artisans face in the modern marketplace. Her passion for these traditional crafts forms the backbone of KnitKart's mission.
KnitKart Today
As we launch KnitKart, we're focused on creating India's first AI-powered platform for handcrafted crochet products. Our mission is to empower talented artisans across the country to build sustainable businesses of their own. By combining traditional craftsmanship with innovative technology, we're creating new opportunities for artisans and unique products for customers.
"Our journey continues as we grow, innovate, and create a more inclusive marketplace for traditional crafts in the digital age."
Our Core Values
The principles that guide everything we do at KnitKart
Artisan First
We prioritize the well-being, fair compensation, and growth of our artisan community. Their success is our success.
Quality & Authenticity
We are committed to maintaining the highest standards of craftsmanship, authenticity, and quality in every product.
Sustainability
We embrace environmentally responsible practices, from sourcing materials to packaging and shipping our products.
Innovation
We leverage technology to enhance traditional craftsmanship, creating a harmonious blend of heritage and innovation.
How Our Values Shape KnitKart
Fair Trade Practices
Every artisan on our platform receives fair compensation for their work. We maintain transparent pricing policies and ensure prompt payments.
Skill Development
We provide resources to help artisans enhance their skills, learn new techniques, and adapt to market trends while preserving traditional methods.
Eco-Friendly Materials
We encourage and support the use of sustainable, natural fibers and eco-friendly materials, minimizing environmental impact while creating products that last.
AI-Enhanced Design
Our proprietary AI tools help artisans create innovative designs, predict trends, and streamline production while maintaining the unique human touch that makes each piece special.
Meet Our Team
The passionate individuals behind KnitKart who are dedicated to our mission of supporting artisans and preserving craft traditions
Anuradha Bengoor
Co-founder & Master Artisan
With over 30 years of crochet experience, Anuradha brings authentic craftsmanship and deep knowledge of traditional techniques to the KnitKart platform.
Join Our Mission
Whether you're a crochet enthusiast, a skilled artisan, or simply someone who appreciates handcrafted beauty, there are many ways to become part of the KnitKart community and support our mission.
Shop Mindfully
Every purchase directly supports an artisan and helps preserve traditional crochet techniques.
Explore Products →Join as an Artisan
If you're a crochet artist looking to reach new customers and grow your business, join our platform.
Apply Now →Grow Your Craft Business
Join our community of artisans and turn your passion into a thriving online business.